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Luxand Technologies Features in New Universal Pictures “Knocked Up” Website

Posted in Movies by The Gossip Monger on July 14th, 2007.

Luxand facial feature recognition and automatic face morphing technologies has been licensed by The Picture Production Company (The PPC) to create an interactive promotional website for its comedy “Knocked Up”, on behalf of their client Universal Pictures.

Luxand Development today announces that The PPC, a leading film marketing company in the UK, has chosen Luxand’s technologies of face recognition and morphing for licensing. The technologies have been used to create a ‘baby creator’, a promotional website for the comedy “Knocked Up”, for Universal Pictures.

“We are thrilled to be offering The PPC and Universal Pictures our newest facial recognition and morphing solutions that were used to create a promo project for the movie “Knocked Up”, says Alex Konoplev, Luxand’s CEO. “Our partnership is a phenomenal opportunity for us to show the possible results of adopting our technologies and to get them in the hands of even more customers worldwide. We think The PPC is the best partner to kick this off!”

The ground-breaking facial recognition and automatic face morphing technologies were developed after the analysis of literally thousands of faces. The results of using these solutions are outstanding in quality and accuracy. The technologies are delivered in one Software Development Kit - SDK, which is now available for anyone to license.

The application of Luxand technologies is numerous. They can be used to create video for rich content websites, as well as in image and music editing software, such as Luxand’s recent products: FaceMorpher, face morphing software, and Chord Pickout, a powerful software tool for music recognition. However the most promising area of application is expected to be security. The developers specializing in security software and hardware can use Luxand facial recognition to create automated border processing systems, recognition systems to prevent voter fraud in elections, ATM security software that can be used instead of bank cards. In addition to this, the providers of communication solutions may rely on Luxand to ensure verified access to their most valued information stored online.

Please, feel free to explore Luxand.com or contact Alex Konoplev, the company’s CEO at ak@luxand.com to find out more about facial recognition and morphing software, as well as licensing options. To see the “Knocked Up” promotional website where the technologies have been used, please visit www.knockedupbabycreator.com.

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